Consumer Tech/ apple · homeview · european-union · siri

Apple's New HomeView Hub Skips the EU at Launch

Apple says Siri's absence from EU iOS is blocking its $299 smart home hub, with no timeline for a fix.

Apple's $299 HomeView smart home hub launches next month everywhere except the European Union.

Apple confirmed HomeView won't ship in the EU when it debuts November 13 in eight countries, blaming the absence of Siri's AI features on iOS in the region. The company says it's "working constructively with the EU in an attempt to find a path forward," but gave no date for European availability. HomeView leans on Siri's conversational features to control connected devices, so without them in the region, Apple says the hub can't work as designed there. No word yet on EU pricing or a revised release plan once the issue is resolved.

This is the latest case of EU customers getting locked out of an Apple product because of a Siri feature gap tied to the bloc's regulatory requirements, following earlier delays to Apple Intelligence in the region. It shows Apple's compliance timeline with EU rules now dictates not just which software features ship, but whether entire hardware products reach the market at all.

"Working constructively" is corporate-speak for "still negotiating," and until Apple and Brussels settle their disagreement, EU shoppers will have to look elsewhere for a smart home hub.

TR

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