Apple's rugged smartwatch line just got cheaper than it's ever been.
Amazon dropped the Apple Watch Ultra 3 to $599.97 in the Natural case with an Ocean Band, a $199 cut from its $799 list price, with free delivery around October 9 for orders placed during Prime Big Deal Days. A Milanese Loop version of the same watch is matching that discount at $699.97, down from $899, also an all-time low. The newer Ultra 4 saw a smaller markdown, landing at $774.99 across several bands. That is just $24 off its $799 price, but it still counts as a record low, beating the previous best by about $5.
The size of the gap is the real story. Apple rarely discounts a watch it is still actively selling as the current flagship, and a $24 trim on the Ultra 4 confirms that is still true here. This is a token nod to Prime Day, not a fire sale. The Ultra 3 cuts look more like retailers clearing out last year's inventory now that the Ultra 4 is the model Apple wants people buying.
If you do not need this year's chip, the Ultra 3 at $599.97 is a better deal than anything Apple itself has offered on it before.