Amazon has slashed the price of the Black Titanium Apple Watch Ultra 3 with the Black Ocean Band to $699.99, $99 off the regular retail price.
The discount arrives just before Prime Day and is the only Ultra 3 model listed at that reduction on the retailer. Delivery is promised before the end of the week, meaning the watch could land in time for Father’s Day. Other Ultra 3 variants on Amazon are only about $50 cheaper, and separate Apple Watch Series 11 models are seeing $100 cuts.
For buyers, the move narrows the gap between the Ultra line and lower‑priced Apple watches, making the premium model a more plausible gift. It also shows Amazon targeting premium Apple hardware as a Prime Day lure, a strategy that could pressure other sellers to match the price.
The deal is short‑lived, and shoppers should act fast before the discount disappears.