Amazon has cut the Apple Watch Ultra 3 to $599.97, its lowest price since launch.
The discount applies to the Natural case paired with the Anchor Blue Ocean Band, marked down $199 from Apple's $799 list price, with delivery estimated for September 25-27 if you order now. A Milanese Loop configuration is also on sale for $699.97, a $199.03 discount off its $899 list. Not every listing on Amazon is worth clicking, though: some band options are priced at $779.99, only about $20 off the standard $799 rate, so check the exact configuration before assuming you're getting the headline deal.
Ultra 3 is officially the previous-generation model now that Ultra 4 is Apple's current model, which is likely why Amazon is willing to cut this deep before the holiday shopping season even starts. For anyone who doesn't need the newest chip or Ultra 4 exclusive features, this is meaningfully cheaper rugged hardware with the same core capabilities.
It's a straightforward trade: last-generation silicon for a lower price, which is exactly the kind of deal worth watching once a new flagship ships.