Amazon marked Apple Watch prices down to record lows ahead of Prime Big Deal Days.
The Apple Watch Series 12 now starts at $349.99 for the 42mm GPS model and $399.99 for the 46mm GPS model, both $49 off and available in two colors at these prices, with a few cellular versions discounted too. The Apple Watch Ultra 4 drops to $699.99, a $99 cut and a new all-time low, though only one color is confirmed at that price so far. A black Ultra 4 with the Milanese Loop band is also down $99, to $799.99, the only Milanese Loop configuration currently on sale.
These are confirmed all-time lows, not an inflated reference price set before the sale, which matters given how often retailers pad markdowns ahead of a shopping event. Anyone who skipped the Series 12 or Ultra 4 at launch now has the first real discount on either watch.
Prime Big Deal Days has not officially begun, which says more about Amazon's urge to move inventory early than any new generosity toward shoppers.