Amazon just cut $120 off the Apple Watch Series 10, dropping it to $679.
The discount applies to the 42mm model with cellular and GPS, in the gold titanium case with a gold Milanese loop. That's 15% off the $799 list price, and Amazon is framing it as a limited-time deal. The watch tracks running, swimming, and other workouts with training load insights, and it's rated for underwater use with added depth and water-temperature readings. It also carries Apple's standard safety and health suite: Fall Detection, Crash Detection, Emergency SOS, ECG, blood oxygen monitoring, sleep tracking, and menstrual cycle tracking.
The Series 10 launched back in September 2024, so this isn't a discount on Apple's newest watch - it's a markdown on a model that's roughly two years into its lifecycle. That tracks with how Apple pricing usually moves: older watches get steeper cuts as time passes, and shoppers willing to skip the latest release save real money without losing much day-to-day function.
If you just want solid fitness and safety tracking and don't care about chasing the newest case finish, $679 is a fair price for hardware that still does the job.