[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-apple-took-iphone-duo-pre-orders-global-despite-short-supply":10,"sections":45},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":34,"tags":35,"sources":40,"feedback":44,"feedback_at":22,"cost_usd":44,"total_tokens":44},11773,"apple-took-iphone-duo-pre-orders-global-despite-short-supply","Apple Took iPhone Duo Pre-Orders Global Despite Short Supply","Mark Gurman says Apple knew supply would be severely constrained, yet opened iPhone Duo pre-orders in more than 70 countries on October 16.","Apple opened iPhone Duo pre-orders in more than 70 countries on October 16, even though it knew it would not have enough units, according to Mark Gurman. He called the decision a \"major mistake.\"\n\nIn his Power On newsletter on October 18, Gurman wrote that Apple expected \"severe supply constraints\" because of manufacturing challenges. It went ahead anyway, \"apparently prioritizing a desire to get the device on the market early in its fiscal first quarter over satisfying demand.\" He said that will disappoint the early adopters most eager to buy.\n\nThe launch also grew beyond the original plan. Gurman said Apple first intended to sell the iPhone Duo only in the U.S. and China, then expand to other countries later. It instead chose to start pre-orders everywhere at once.\n\nThe two choices work against each other. Apple's fiscal first quarter runs October through December, so an early start lets it book sales in the holiday period. But a shortage that is already known gets worse when every market can order on day one. A two-country launch would have pointed scarce units at two places. A 70-country launch sends them into a much larger queue, and more customers see long waits.\n\nThere is a small consolation. Apple's delivery estimates tend to be conservative, so some buyers may see their dates move up.\n\nThe trade-off Gurman describes is an old one in hardware: ship on the schedule you set for the quarter, or on the inventory you have. By his account, Apple chose the calendar. Whether that costs it anything beyond some irritated early adopters depends on how quickly the factories catch up.","[\"apple\",\"iphone-duo\",\"supply-chain\",\"mark-gurman\"]","2026-10-18T14:33:47.000Z","2026-10-18T14:52:14.960Z","2026-10-18T14:52:17.161Z","published",null,[24,30],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"The source only says pre-orders began on 'Friday', so the specific 'October 16' date is unsupported and must be sourced or replaced with 'Friday'; also drop or source the claim that Apple 'has not shared' unit numbers, and make clear the January 25 estimate comes from the source report (which is garbled on that point) rather than from verified checking.","resolved",{"id":31,"reviewer":26,"round":32,"reason":33,"status":29},"editor-r2",2,"Remove the leftover sourcing commentary in the delivery paragraph ('The source text puts...', 'That sentence is cut off in the source', 'we have not checked'), and either state the January 25 estimate as reported by MacRumors\u002FGurman or leave it out, since the garbled sentence leaves it unclear what the date slipped from; also cut or soften the unsupported speculation that staggering 'would also have made the shortage less visible.'","consumer-tech",[36,37,38,39],"apple","iphone-duo","supply-chain","mark-gurman",[41],{"name":42,"url":43},"MacRumors","https:\u002F\u002Fwww.macrumors.com\u002F2026\u002F10\u002F18\u002Fgurman-says-iphone-duo-preorders-major-mistake\u002F",0,{"sections":46},[47,52,57,62,67,72,76,81,86,91,96,101,106,111],{"name":48,"slug":49,"count":50,"latest_published_at":51},"AI","ai",7040,"2026-10-18T11:00:00.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Security","security",1004,"2026-10-18T12:05:00.000Z",{"name":58,"slug":59,"count":60,"latest_published_at":61},"Policy","policy",540,"2026-10-18T11:45:00.000Z",{"name":63,"slug":64,"count":65,"latest_published_at":66},"Deals","deals",524,"2026-10-17T07:00:00.000Z",{"name":68,"slug":69,"count":70,"latest_published_at":71},"Hardware","hardware",266,"2026-10-18T16:03:01.000Z",{"name":73,"slug":34,"count":74,"latest_published_at":75},"Consumer Tech",238,"2026-10-18T14:54:31.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Science","science",203,"2026-10-17T12:40:00.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",134,"2026-10-18T12:02:57.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Software","software",129,"2026-10-15T22:21:06.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"Dev Tools","dev-tools",118,"2026-10-16T15:52:39.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"General","general",83,"2026-10-18T15:02:19.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"Gaming","gaming",77,"2026-10-17T16:59:39.000Z",{"name":107,"slug":108,"count":109,"latest_published_at":110},"Reviews","reviews",37,"2026-10-14T10:00:00.000Z",{"name":112,"slug":113,"count":114,"latest_published_at":115},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]