Apple announced its AI‑enhanced Siri won’t arrive on EU iPhones or iPads.
Apple disclosed that because of the EU’s Digital Markets Act, it will not ship the new AI‑powered Siri to devices sold in the bloc. The law forces large platforms to share data with rivals, a requirement Apple says it cannot meet for Siri’s on‑device models. The company warned European users not to expect the feature, and suggested the regulation is the obstacle, not any technical limitation.
The decision leaves European iPhone users with a less capable voice assistant while competitors can roll out AI assistants elsewhere. It also signals that the DMA may force big tech to withhold features rather than comply, raising questions about the law’s practical impact.
In short, Apple is opting out of a market rather than reshaping its AI stack to fit new rules.