Apple will not bring its enhanced Siri features to the European Union, after regulators rejected the company's request to be exempt from AI compliance rules.
The European Commission confirmed that Apple sought a formal exemption from EU AI regulations for Siri and was denied. The Commission also stated that Apple had failed to bring the tool into compliance with those rules in the first place. Apple's response was not to fix the compliance gaps but to skip the EU rollout entirely. The company has not publicly detailed which specific requirements it found unworkable.
For EU iPhone users, the result is a flagship capability their hardware supports but their market won't receive. The episode also marks a concrete test of whether the EU's AI rules carry real leverage — and the answer here is that Apple would rather withhold a product than retool it to fit the bloc's standards.
Apple has previous form on this: it delayed some Apple Intelligence features in the EU while the Digital Markets Act created legal uncertainty around interoperability requirements. Having now formally lost an exemption request, the path back to a full EU Siri launch looks longer than ever.