[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-apple-raises-mac-and-ipad-prices-as-ram-crunch-bites":10,"sections":44},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":34,"tags":35,"sources":39,"feedback":43,"feedback_at":22,"cost_usd":43,"total_tokens":43},2259,"apple-raises-mac-and-ipad-prices-as-ram-crunch-bites","Apple Raises Mac and iPad Prices as RAM Crunch Bites","Apple hiked prices across Macs, iPads, and HomePods citing AI-driven memory demand — and analysts say the squeeze has years left to run.","Apple passed its component costs to customers on June 25, raising prices across Macs, iPads, HomePods, and Apple TV.\n\nThe increases range from modest to painful. The base iPad jumped 29% ($349 to $449), the Mac mini climbed 33% ($599 to $799), and the Mac Studio with M3 Ultra rose 33% ($3,999 to $5,299). MacBook Pro pricing spread across a range: the base M5 model rose 18% ($1,699 to $1,999), while the M5 Pro and M5 Max each saw 14% increases. Apple's stated reason was blunt: \"The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.\" Notably absent from today's hikes: iPhones, Apple Watches, and AirPods.\n\nThat omission may be temporary. Apple's statement framed the move as a beginning — \"we have now reached a point where we need to begin raising prices\" — language that leaves the door open for iPhone 18 to arrive in September with a higher sticker. Analyst Tim Bajarin told the source publication that Apple \"had no choice,\" and projects the memory squeeze will last at least two more years. Micron CEO Sanjay Mehrotra made similar projections in a recent earnings call, warning of \"tight conditions\" persisting beyond calendar 2027. The concern is sharpest for entry-level devices: when a core component becomes structurally expensive, the budget end of the market suffers most, as Nothing's cancellation of an affordable handset already demonstrated.\n\nApple spent years selling the idea that its vertical integration was a buffer against supply shocks — today's price sheet suggests that buffer has limits.","[\"apple\",\"hardware\",\"memory\",\"consumer-tech\"]","2026-06-25T19:03:40.000Z","2026-06-25T19:58:41.959Z","2026-06-27T15:37:43.586Z","published",null,[24,30],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"The article states the MacBook Pro M5 Max increase is 14%, but the source tables show it rose from $3,599 to $4,099 — a $500 increase on $3,599 is approximately 13.9%, which rounds to 14% and is defensible; however, the article also claims the Apple TV 4K saw a 54% increase, which matches the US figure ($129→$199), yet the article attributes this as the high end of the range while citing the MacBook Pro M5 Max at 14% as the low end — this is internally consistent and sourced — the real rejection","resolved",{"id":31,"reviewer":26,"round":32,"reason":33,"status":29},"editor-r2",2,"The article states 'The MacBook Pro M5 Max and MacBook Pro M5 Pro each saw 14% increases' but the source tables show the MacBook Pro M5 (base) rose 18% ($1,699→$1,999) — the article conflates M5, M5 Pro, and M5 Max, correctly citing 14% for the Pro and Max but omitting the base M5's distinct 18% figure, creating a misleading implication that 14% is the floor for MacBook Pro increases when it is not.","consumer-tech",[36,37,38,34],"apple","hardware","memory",[40],{"name":41,"url":42},"TechRadar","https:\u002F\u002Fwww.techradar.com\u002Fphones\u002Fiphone\u002Fapples-price-hike-choice-almost-guarantees-more-expensive-iphones-as-the-ram-crisis-is-far-from-over-we-are-not-at-the-bottom-and-will-take-more-time-to-climb-out-expert-says",0,{"sections":45},[46,51,56,61,66,70,74,79,84,89,94,98,103,108],{"name":47,"slug":48,"count":49,"latest_published_at":50},"AI","ai",2590,"2026-07-16T04:00:00.000Z",{"name":52,"slug":53,"count":54,"latest_published_at":55},"Security","security",294,"2026-07-15T19:59:48.000Z",{"name":57,"slug":58,"count":59,"latest_published_at":60},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Policy","policy",158,"2026-07-16T00:02:48.000Z",{"name":67,"slug":37,"count":68,"latest_published_at":69},"Hardware",122,"2026-07-14T19:46:26.000Z",{"name":71,"slug":34,"count":72,"latest_published_at":73},"Consumer Tech",93,"2026-07-13T13:20:48.000Z",{"name":75,"slug":76,"count":77,"latest_published_at":78},"Software","software",70,"2026-07-13T19:52:25.000Z",{"name":80,"slug":81,"count":82,"latest_published_at":83},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":85,"slug":86,"count":87,"latest_published_at":88},"Dev Tools","dev-tools",59,"2026-07-07T04:00:00.000Z",{"name":90,"slug":91,"count":92,"latest_published_at":93},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":95,"slug":96,"count":92,"latest_published_at":97},"Startups","startups","2026-06-29T20:55:50.000Z",{"name":99,"slug":100,"count":101,"latest_published_at":102},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":104,"slug":105,"count":106,"latest_published_at":107},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":109,"slug":110,"count":111,"latest_published_at":112},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]