Apple just made app makers responsible for catching AI-generated nude photos before Apple has to.
In a short update to its developer guidelines, Apple said any app that lets users manipulate photos with AI tools now has to actively filter out "nonconsensual intimate imagery," give users a way to report it, block uploads that could produce it, and remove violations that slip through. That's a step beyond the existing ban on explicit nudify apps, since it covers general-purpose photo and editing tools that could be misused this way. Apple also added a rule against "bait and switch" submissions, where developers show reviewers one version of an app and ship a different one. Break either rule and Apple can pull the app and revoke the developer's ability to publish on the store at all.
The real story here is that Apple is admitting its review process can't catch this stuff on its own, so it's outsourcing detection to the very developers who have an incentive to look the other way. That matters because a study earlier this year found dozens of deepfake nudify apps live on both the App Store and Google Play, meaning this isn't a hypothetical problem Apple is getting ahead of. It's a cleanup job dressed up as a policy update.
Apple removed many of those apps once the study made headlines, which is the usual pattern: enforcement after embarrassment, not before it.