Apple is holding a two-day, invite-only showcase in Los Angeles on October 27 and 28, skipping its usual livestreamed keynote to unveil three new Macs and a new iPad mini.
According to Bloomberg's Mark Gurman, invited content creators will get hands-on briefings rather than a produced product video. The headline items are redesigned 14-inch and 16-inch MacBook Pro models with OLED touchscreens, a Dynamic Island, M5 Pro and M5 Max chip options, and a lighter chassis that may add built-in cellular through Apple's own modem. Separately, Apple plans to refresh the 24-inch iMac with an M6 chip and new colors, and to bump a lower-tier 14-inch MacBook Pro to an M6 chip without the OLED redesign. A new iPad mini is also expected, gaining an OLED screen, an A20 Pro chip, a landscape-facing camera, and a water-resistant design.
Splitting the MacBook Pro line into a premium OLED tier and a plain M6 holdover suggests Apple is managing component costs and supply rather than giving every model the same flagship spec sheet. It also means Apple's biggest Mac redesign in years is debuting at an event with no keynote, no live stream, and no immediate broad press coverage.
Gurman says this will likely be Apple's last major launch of 2026, which makes a no-keynote, creators-only rollout an odd way to close out the year's biggest Mac overhaul.