- Apple made it clear that Siri isn’t meant to fill emotional gaps.
During WWDC, senior VP Craig Federighi told tech channel Mostly Human that Siri’s AI was deliberately built as a utility. He said the assistant should help you get things done, not act as a romantic or platonic partner. Federighi contrasted Apple’s approach with other AI firms that chase engagement and encourage users to confide in chatbots.
This matters because it sidesteps the legal and ethical quagmires that have plagued other conversational AIs, where claims of companionship have led to lawsuits and even harm. Apple’s stance could shape how future assistants are marketed and regulated.
In short, if you were hoping Siri would be your digital date, you’ll need to look elsewhere.