Apple is being sued for £2 billion ($2.7 billion) in a London tribunal over claims it holds outside developers to stricter tracking rules than it applies to itself.
A new lawsuit filed in London accuses Apple of imposing stricter App Tracking Transparency requirements on third-party developers than on its own advertising services, according to Reuters. The claim seeks roughly £2 billion, or $2.7 billion, in damages. It is not yet a full case: the claim still needs to be certified by a UK tribunal before it can proceed, meaning a court first has to agree it is suitable to go forward.
This is Apple's second ten-figure legal headache in the UK in less than a year. Last October, a UK tribunal ordered Apple to pay around £1.5 billion over App Store commissions, a ruling Apple is still appealing. Both figures are billions, not millions, and together they suggest UK courts are becoming a go-to venue for challenging Apple's rulebook.
If this claim clears certification, expect the usual Apple approach: appeal every loss, contest every number, and keep operating exactly as before while the case grinds on.