Apple marketing chief Greg Joswiak has hinted that new products are coming, though Apple has confirmed no details.
In a social media post on October 19, Joswiak wrote, "Can't wait to pro and tell next week." The line plays on "show and tell" and puts the word "Pro" up front. Apple has not named a product, a date or a format.
The rumors fill in the rest. They point to a new MacBook Pro with an OLED touchscreen display, an entry-level MacBook Pro with an M6 chip, an M6 iMac, and an iPad mini with an OLED display. The source does not say who is behind each rumor, and none of it is confirmed.
The format is also unconfirmed, but a standard event is not expected. Instead, media are expected to get hands-on time with the Macs and the iPad mini and publish first impressions. Mark Gurman has said the OLED MacBook Pro and other devices could launch on Friday, November 6. The source does not say whether that date means an announcement or the day the products reach customers.
The hands-on detail is the most telling part. If reviewers are handling hardware ahead of time, the announcement would likely come before November 6, but that is an inference, not something the source states.
A hands-on rollout fits the rumored lineup. These are incremental refreshes: new chips in familiar Macs, and a new screen type in the smallest iPad. Only the OLED MacBook Pro changes how a flagship laptop looks and feels, and a touchscreen would be a notable break for the Mac. A keynote built around one product would leave the rest of the list as an afterthought, so a quieter rollout suits the group.