Apple announced on June 9 that its App Store will support subscription bundles where two or more developers sell a combined plan at a discount.
The new "Subscription Bundles" feature lets partners set a joint price that is lower than the sum of individual subscriptions. Apple’s FAQ cites an example: a fitness app and a nutrition tracker could charge $9.99 per month together, versus $12.99 if bought separately. The rollout begins on July 1 for eligible developers, with pricing and bundle composition handled through App Store Connect. Existing App Bundles, introduced in 2023, only allowed a one‑time purchase of multiple apps; the new offering targets recurring revenue models.
For developers, the change opens a path to cross‑promote services and potentially boost subscriber retention. Some indie studios welcome the flexibility, while larger publishers warn that revenue‑share calculations could become opaque. Apple’s policy team says the bundles must comply with its existing subscription rules, including clear disclosure of each app’s data practices.
The move mirrors streaming platforms that bundle content, but it remains a modest tweak to the App Store’s economics rather than a wholesale overhaul.