Amazon's Prime Big Deal Days sale rolls back this summer's Kindle price hikes, but it doesn't erase them.
Through 11:59 p.m. PT tonight, Amazon has discounted its entire 2024 Kindle lineup: the Paperwhite Signature Edition (32GB) is $169.99, down from $249.99; the standard Paperwhite (16GB) is $149.99, down from $199.99; the Colorsoft is $189.99, down $100; the Scribe (32GB) is $379.99, down $120; the Scribe Colorsoft (32GB) is $479.99, down $150; and the basic Kindle is $103.99, down $46. The newer 2026 Kindle models, which just launched, are not part of the sale. These prices mostly reverse the roughly $50 across-the-board price increase Amazon quietly applied to its e-readers in August 2026.
That reversal sounds generous until you check it against history. During Black Friday 2025, the basic Kindle hit $79.99 and the Paperwhite hit $124.99, both all-time lows. This Prime Day, those two models sit $24 and $25 above those floors, while only the Scribe and Scribe Colorsoft actually match their lowest prices ever.
If you want a Scribe, this is the best it's ever been priced. If you want a basic Kindle or Paperwhite, patience could still save you another $20 to $25 by Black Friday.