Amazon's Prime Big Deal Days sale ends tonight, and it is taking 22 record-low Apple prices down with it.
Prime Big Deal Days, Amazon's two-day kickoff to holiday shopping, cut prices on 22 Apple devices to their lowest point ever. The Apple Watch Series 12 got its first discount since launch, $50 off both the GPS and cellular models. The Mac mini with Apple's new M6 chip dropped to $779.99 for the base 256GB configuration. Beats Studio Pro headphones fell to $149.95, and the newly released AirTag 2 hit $24.
Apple hardware is famous for holding its value, so two dozen products discounted at once is not routine - it is an anomaly. The timing also matters: these cuts land right after months of RAM-driven price increases across the industry, so for once a sale is clawing back cost rather than adding to it.
Call it a loss leader for the holiday season - get shoppers into Amazon's cart now, before Black Friday forces everyone to compete on price anyway.