[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-amazons-fall-prime-day-sale-returns-october-6":10,"sections":34},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":29,"feedback":33,"feedback_at":22,"cost_usd":33,"total_tokens":33},8777,"amazons-fall-prime-day-sale-returns-october-6","Amazon's Fall Prime Day Sale Returns October 6","Amazon's fifth annual October sale runs 48 hours starting Tuesday, dropping new deals every five minutes across Apple gear, TVs, and Echo devices.","Amazon's fall discount event is back, and it starts earlier than you might expect.\n\nAmazon confirmed Prime Big Deal Days 2026 begins Tuesday, Oct. 6, at 3:01 a.m. ET (12:01 a.m. PT) and runs for 48 hours, closing at 3:01 a.m. ET on Oct. 8. It's the fifth straight year Amazon has run this October event, which sits between the summer Prime Day sale and Black Friday. New deals are expected to roll out roughly every five minutes, covering Apple hardware, TVs, headphones, and Amazon's own Echo and Fire tablet lineup. Access requires an active Prime membership.\n\nThe timing is the real story here. Amazon keeps pulling holiday shopping earlier each year, and a second branded sale event in October trains shoppers to buy before Black Friday even starts, squeezing the traditional holiday shopping calendar and pressuring competitors to answer with their own early markdowns.\n\nNot every listed price is actually the year's best one. Run anything you're eyeing through a price tracker before buying, since a deal badge during a flash sale window doesn't guarantee it beats last month's price.","[\"amazon\",\"prime-day\",\"deals\",\"shopping\"]","2026-09-30T15:12:37.000Z","2026-10-01T02:01:36.168Z","2026-10-01T02:01:42.014Z","published",null,[],"deals",[26,27,24,28],"amazon","prime-day","shopping",[30],{"name":31,"url":32},"Mashable","https:\u002F\u002Fmashable.com\u002Ftech\u002Fwhen-does-october-prime-day-start",0,{"sections":35},[36,41,46,51,54,59,64,69,74,78,83,88,92,97],{"name":37,"slug":38,"count":39,"latest_published_at":40},"AI","ai",5223,"2026-09-30T16:24:23.000Z",{"name":42,"slug":43,"count":44,"latest_published_at":45},"Security","security",796,"2026-09-30T16:10:00.000Z",{"name":47,"slug":48,"count":49,"latest_published_at":50},"Policy","policy",421,"2026-09-30T16:24:16.000Z",{"name":52,"slug":24,"count":53,"latest_published_at":18},"Deals",293,{"name":55,"slug":56,"count":57,"latest_published_at":58},"Hardware","hardware",196,"2026-09-30T13:00:00.000Z",{"name":60,"slug":61,"count":62,"latest_published_at":63},"Science","science",156,"2026-09-30T14:30:00.000Z",{"name":65,"slug":66,"count":67,"latest_published_at":68},"Consumer Tech","consumer-tech",147,"2026-09-30T16:05:19.000Z",{"name":70,"slug":71,"count":72,"latest_published_at":73},"Dev Tools","dev-tools",91,"2026-09-30T12:58:00.000Z",{"name":75,"slug":76,"count":72,"latest_published_at":77},"Software","software","2026-09-25T20:55:00.000Z",{"name":79,"slug":80,"count":81,"latest_published_at":82},"Startups","startups",83,"2026-09-29T21:51:36.000Z",{"name":84,"slug":85,"count":86,"latest_published_at":87},"Gaming","gaming",49,"2026-09-30T16:24:30.000Z",{"name":89,"slug":90,"count":86,"latest_published_at":91},"General","general","2026-09-28T16:44:57.000Z",{"name":93,"slug":94,"count":95,"latest_published_at":96},"Reviews","reviews",31,"2026-09-28T14:31:34.000Z",{"name":98,"slug":99,"count":100,"latest_published_at":101},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]