Amazon has started its Black Friday discounts early, with sitewide cuts on TVs, headphones, Amazon devices and Apple products. Best Buy is also running a major early sale.
The official Amazon event begins November 19 and runs through Cyber Monday on November 30. New deals drop at midnight and 8 a.m. Pacific Time during both events.
The category-level offers vary widely. Smart home devices go up to 65% off, toys up to 40%, TVs with Alexa up to 35%, and home and kitchen products up to 30%. Amazon also lists price ceilings: essentials under $25, gifts under $100, fall decor under $100 and holiday decor under $50.
The individual listings show where the money is. The 65-inch Hisense Mini-LED 4K Fire TV is $547.99, down from $999.99, a $452 cut that works out to about 45%. That is the steepest TV discount listed. The 65-inch Samsung The Frame (2025) is $1,097.99, down from $1,497.99, and the 75-inch TCL QLED drops only from $1,297.99 to $1,197.99. The Anker SOLIX C2000 portable power station falls $549, to $949.99. The Sony WH-1000XM6 headphones are $378, down from $459.99.
Apple discounts are gentler. By our math, the iPad ($399.99, $49 off), AirPods Pro 3 ($199, $50 off), AirPods Max 2 ($449.99, $99 off), Apple Watch Ultra 4 ($699.99, $99 off), M6 Mac mini ($779, $120 off) and M5 13-inch MacBook Air ($1,349.99, $249 off) all land between roughly 11% and 21% off. The listing's biggest percentage cut is a book, Apple: The First 50 Years, at $26 instead of $50.
So the pattern is that TVs and power gear carry the deep cuts, while Apple hardware gets a modest trim. The listing does not say whether the November 19 event will go further on the same items.