Amazon is getting into college basketball. Prime Video will stream three Duke games next season — the company's first streaming deal with a college team.
The games will join Prime Video's existing sports lineup, which includes NFL Thursday Night Football and NBA games. This gives Amazon a foothold in college athletics without the eye-watering rights fees that conferences like the Big Ten or SEC command.
College sports generate billions in TV revenue each year, and streaming platforms are hungry for live content that keeps subscribers paying. Three games is a modest start, but it signals Amazon is willing to experiment at a smaller scale rather than chasing the biggest conference deals.
Don't expect this to turn Prime Video into your March Madness destination anytime soon.