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Amazon Prime Big Deal Days Kicks Off With a Few Real Deals

Amazon's two-day Prime Big Deal Days sale is underway, and the standout discounts are on a MacBook Pro, AirPods 4, and a few Fire TV devices.

Amazon's Prime Big Deal Days sale is live now, running through October 7, and a handful of the discounts are actually worth your money.

The 48-hour sale, which Amazon has run every October since 2022 (originally as the Prime Early Access Sale), serves as the company's unofficial kickoff to holiday shopping. Standouts right now include a 14-inch MacBook Pro with the M5 Max chip, 36GB of RAM, and a 2TB SSD for $3,499, down $600 from its $4,099 list price. Also on sale: Apple AirPods 4 at $99 (down $30), the Fire TV Stick 4K Plus at $37.99 (down $32), and Garmin's vivoactive 6 smartwatch at $229.99 (down $70). Amazon's own Fire HD tablets and Ember-series Fire TVs are discounted by as much as 53%.

The timing matters because gadget prices have climbed all year due to the ongoing memory crisis, so a real $600 cut on a MacBook Pro means more than it would in a normal year. Amazon's past MacBook Pro discounts topped out around $400 off. Walmart and Target are also running their own October sales this week, so Amazon isn't the only place to look.

Case in point: those $99 AirPods 4 were already selling for the same price at Walmart before Prime Big Deal Days even started.

TR

The Revision

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