Amazon is in talks to buy AI startup Decart for about $7 billion.
The Wall Street Journal reported Sunday that Amazon and Decart are discussing an acquisition that would value the AI startup at roughly $7 billion. Reporters Kate Clark and Lauren Thomas cited people familiar with the matter in breaking the news. The talks are still just talks, and could fall apart before any deal is signed. Neither Amazon nor Decart has confirmed the discussions publicly.
If it closes, this would be one of Amazon's largest outright purchases of an AI company, a different move from the minority stakes and cloud-credit deals it has used to back labs like Anthropic. A $7 billion price tag for a startup most people have never heard of says more about how aggressively big tech is bidding for AI technology than it does about Decart's actual revenue. It also puts Amazon in more direct competition with Google, Microsoft and Meta, all of which have been buying or poaching their way into AI capability rather than building everything in house.
Talks like these leak for a reason, and plenty of them die quietly before a press release ever gets written.