Amazon has cut the new Fire TV Stick 4K to $29.99 as of October 22, half its $59.99 list price, ahead of Black Friday.
This is the redesigned model, not an old one clearing out. It supports 4K video, HDR10+ (a format that adjusts brightness scene by scene) and Wi-Fi 6. A feature called Direct Power lets the stick draw electricity from the TV through the included USB-C cable, so it no longer needs a separate wall adapter.
The software has changed too. The Fire TV interface now sorts content into dedicated categories, which should make browsing less of a hunt. The Alexa Voice Remote has been redesigned with power and volume controls, dedicated buttons for Live TV and the Fire TV menu, and voice search that can also control compatible smart home devices.
The discount fits a familiar pattern. Streaming sticks are usually priced to win a place on the TV, since that is where a company's interface, its voice assistant and its store get seen. Amazon sells all three through this device, so a new model at half price this early reads less like a clearance and more like a bid for the living room before rivals start their own holiday promotions.
That also makes $59.99 look like a starting point more than a price many buyers will pay. The listing says only that the offer is for a limited time, with no end date. Whether $29.99 is the floor or just the first markdown is the question for anyone waiting on Black Friday itself.