Amazon's mobile app just made its AI-generated product pitches interactive.
Amazon has expanded its "Hear the Highlights" feature — which uses AI to produce expert-style summaries of products — to now accept follow-up questions from shoppers. Previously, the feature was one-directional: the AI talked, you listened. The update is live on the mobile app. Amazon calls these AI voices "shopping experts," a framing that implies credibility the system hasn't demonstrated.
The shift from broadcast to dialogue matters more than it sounds. Keeping shoppers in a Q&A loop inside Amazon's app reduces the chance they'll tab out to a review site or a competitor. It's less about helping you decide and more about shortening the distance between curiosity and checkout.
"Shopping experts" is marketing language for a system trained to recommend products on a platform that profits from each sale. Worth remembering the next time one tells you something is highly rated.