Amazon’s AI shopping experts can now answer typed questions. The update launches on April 30, 2026, within the Amazon Shopping app for iOS and Android. It expands the existing “Hear the Highlights” feature, turning the short‑form summaries into an interactive Q&A overlay that works across the app’s entire catalogue.
The change matters because it shifts the AI from a passive recommendation to an on‑demand guide. Shoppers can ask specifics—like battery life, material quality, or warranty details—and get concise answers without leaving the product page. That reduces the need to scroll through long descriptions or search external sites.
The feature is limited to text input, doesn’t support voice, and relies on data Amazon already has; niche or newly listed items may return generic replies. Still, it’s a modest step toward tighter AI integration in everyday retail browsing.