Amazon is selling AirPods Pro 3 for $169 ahead of Prime Day — a new all-time low that undercuts the previous record by $10.
The third-generation AirPods Pro launched in September 2025 at $249. The current Amazon listing brings them down $80. Key additions over the previous generation include doubled Active Noise Cancellation, improved audio quality, a redesigned fit, Live Translation for face-to-face conversations, and heart rate sensing during workouts. The price has been fluctuating throughout the day, so availability at that figure isn't guaranteed at any given moment.
A $169 price point matters because it puts premium Apple earbuds within range of mid-tier competition from Sony and Samsung — brands that have been eating into AirPods' market share on value. Apple rarely cuts its own prices; these Amazon discounts tend to show up when a successor is in the pipeline or when a retailer needs to move inventory before a shopping event.
Prime Day hasn't officially started, which makes this either a genuine early deal or a pressure tactic to lock in buyers before rival retailers respond with their own offers. Either way, $169 is the lowest this hardware has cost since it shipped.