Smart‑TV ads are keeping price tags down.
A market analysis released this week found that, even as the global memory‑chip shortage tightened supply, the average price of a new smart television showed little year‑over‑year change. Manufacturers, the report says, have shifted revenue expectations from hardware margins to the ad slots baked into each unit’s interface.
The implication is that consumers won’t see the price hikes that other electronics categories have faced. By monetising the on‑screen ad experience, makers can absorb higher component costs without passing them to buyers. It also explains why many new sets now default to ad‑supported “free” content tiers.
If you’re buying a TV for the World Cup, thank the advertisers—not the engineers—for the unchanged price tag.