For the past week, a photo of a random tech worker has been sitting on Evan Spiegel's Wikipedia page. The photo belongs to someone who isn't the Snap CEO, and according to the Wired report, neither Wikipedia nor Spiegel has done anything about it.
The mix-up was discovered when the person — whose name was also mistakenly attached to the photo — tried to get it corrected. They reached out to Wikipedia's editorial team. No response. They tried reaching Snap directly. Nothing. The photo has remained on the page for seven days and counting.
This is notable because Wikipedia's model usually catches these errors fast. Volunteer editors pounce on typos and wrong info within hours, especially for high-profile pages like a tech CEO's. That it persisted this long suggests either nobody's looking, nobody cares, or both.
The broader pattern: Wikipedia has increasingly become a battleground for reputation management, with companies andPR teams quietly "improving" pages. But when something goes wrong — genuinely wrong — the infrastructure to fix it moves at its usual glacial pace. Spiegel himself probably doesn't read his own Wikipedia page. But plenty of other people do.